If you’ve launched your Shopify website and are excited about your products, believing that strong social media marketing will boost your profits, think again! You decide to open an Instagram or Facebook Shop for easier product access, expecting a smooth process akin to setting up your Shopify site. However, if your Facebook Shop or Instagram Shopping experience has hit roadblocks, keep reading to uncover why, and how to fix it.
A client sought to activate an Instagram Shop, assuming it would be straightforward. But it wasn’t. Her catalog got swiftly rejected upon linking her Instagram account to Facebook, accompanied by the bizarre disabling of her ads account on Facebook. Following communication with the Facebook Ads Team, the ads account was reinstated, but setting up the Facebook Shop faced further hurdles. The initial rejection was due to her Shopify Store still being under construction and password-protected. Subsequently, reapplying for review resulted in a bigger setback—her commerce account was disabled.
Extensive research and conversations with Facebook Support revealed that her website didn’t align with Facebook’s new policies, causing the catalog rejection. Here are some key insights to avoid similar issues:
- Ensure your e-commerce website is public, not password-protected.
- Clearly display all policies (terms, returns, refunds, shipping) on your Shopify site.
- Exclude gift cards from your product list synced with Facebook.
- Verify if your medical products are on Facebook’s approved list to prevent rejection.
- Keep your Facebook Page active and engage with followers organically.
- Address catalog errors promptly, such as removing HTML tags from descriptions.
Once you’ve addressed these issues, reach out to Facebook Commerce Support for further assistance.
What’s your experience with Facebook and Instagram Shopping? Share your insights below! After five months of persistence and following these steps, our client’s Facebook Commerce account was finally approved. Phew!
Hope this fits the bill! Let me know if there’s anything else you need.
